Justine’s on Hudson is an intimate wine bar in the heart of the West Village in New York City. Inspired by terroir, wine, and the city of New York itself, Justine’s brand delights the senses through tactile materials such as luxe, heavy-weighted paper, gold embossings, the aroma of wine, and French-leaning classic dishes, plus a combination of environmental textures that exude elegance and warmth. All visual elements from the typography to the custom illustrations, overarching identity system, printed collateral, and website tell a beautiful story of life, accented by the legendary wine portfolio of Justine’s father, Neal Rosenthal.